Web designers are expected to have an awareness of usability and functionality of the site in terms of look and feel delivered to the end user.
The design process for a website can cover many different areas including:
• Initial concept
• Graphic design
• Graphic User Interface (GUI) design
• User Experience (UX) design
Responsive web design is a methodology aimed at ensuring the site looks perfect across any device. The design provides a different version of the site per device, with no need to resize,
pan or scrolling to allow the user to read the content across a wide range of devices (from desktop computer monitors to mobile phones).
Content Management Systems
The primary purpose of a CMS is to grant non-technical individuals the ability make changes to their website without the need of technical knowledge or the necessity of contacting the developers
of the site.
A website developed using a CMS come with an administration area allowing the site owners:
- Page management – Users with privileges can publish create, edit and delete pages on the website without complicated software or programming skills.
- Upload functionality – Administratoras will have the ability to add a range media to their site including images, audio and video files.
- Design not editable – The layout and main structure of the site cannot be changed within the CMS, removing the fear of editing the design during content updates
- Workflow control – Different levels of permissions allow workflow processes that allow some users the ability to enter content, without the capability of publishing the content.
- Version history – The website administrator can record changes made to pages, while maintaining previous versions of any page.
- Security – Your content is stored behind a password ecrypted log in facility.
- Search engine friendly – The CMS provides you with the ability to optimize your website, allowing search engines to find the right data.
Search engine optimization (SEO) is the process of optimizing a website with the purpose of gaining greater visibility in a search engines results page (SERP). In general the higher a page is ranked on a
search results page the more visitors it will receive.
At Simplicity Sites we create an SEO strategy based on your business or services and align that with what people search for. For the search engine this becomes an exercise in
matching the actual search terms or keywords used by your audience with the content contained within your website.
There are two common methodologies used within SEO; White Hat and Black Hat.
At Simplicity Sites we choose the White Hat technique, which is essentially not cheating the search engine algorithms to achieve a higher ranking through undesirable tactics, but rather by
creating good quality websites. At the center of this technique is the importance of creating content relevant to the end user, while structuring the site in such a way to make it easy
for the search engines to rank. The most critical aspect of this technique is to spend time creating good content, which benefits everyone:
Search engines – by providing pages that the contain actual information that the end user is searching for, the search engine is more likely to retain that user.
End users – when searching for a particular subject, they actually find the content relevant to their search.
Owner of the website – benefits from getting visitors to their website that are actually interested in what their site has to offer.
The Black Hat method focusses on achieving a quick win by deceiving search engines through a variety of techniques:
Cloaking – the practice of delivering different content on a webpage to a search engine spider, than that display to a user’s browser.
Doorway Pages – used for spamming the search engine by targeting certain keywords, when a visitor clicks the link to this page the site redirects them to a different page.
Deceptive Redirects – a similar practice to doorway pages by redirecting a user to a different page, most commonly a page which has no content relating to the users initial search.
Keyword Spamming – the inclusion of specific keyword or phrases to extend that the content no longer readable to the user.
Interlinking – the technique of linking multiple sites to other sites, the majority of time unrelated, to build the number of links to each site.
Hiding Content – changing the colour of some text to be the same as the background colour of the site to make it readable to the search engine crawlers but invisible to the user.
In general the White Hat technique produces results that last a long time through providing content and a service that both the search engine and the end user want.
The Black Hat technique achieves much quicker SEO results, however inevitably leads to sites may being banned either temporarily or permanently by the search engines.
If you have a database of customer email addresses, why not inform them of offers and services provided by your company?
Email marketing is a fantastic tool for getting your message out to your existing customer base. Along with the ability to promote your business,
it is a great way to announce upcoming promotions and reinforce your brand identity. Another advantage of email marketing is the reporting facilities that can give you a much more
detailed analysis on the actions taken by the recipient (was the email opened, which links where clicked, has the person unsubscribed).
This data can be used to give you an overview of what works and what does not work from a business point of view, regarding your target audience.
61% of emails were opened on a mobile device in 2014 (courtesy of MarketLand). This has led to the rise of the development of responsive emails, which are becoming increasingly important when
sending out newsletters or other promotional emails. The need for your message to fully functionally display across any device, without the need for panning or zooming, has never been so important.